Benchmark Performance Collective
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About Us.
At Benchmark Performance Collective, we believe that peak performance isn’t limited to the gym — it’s a mindset for life. We curate and deliver products that help you perform at your best in sport, work, and everyday living.
From high-quality fitness gear to wellness essentials and lifestyle tools, every product we select is chosen for its ability to inspire progress, improve performance, and make a real difference.
We also serve as a trusted gateway for international brands looking to enter the UAE and wider GCC markets. By managing the complexities of local sales, logistics, and compliance, we make it simple for great products to reach the people who need them most.
Whether you’re an individual striving for your next personal best or a brand aiming to expand into one of the fastest-growing regions in the world, Benchmark Performance Collective is your partner in reaching the next level.
Who We Are
Jeffrey Gereige
With a background in product management, e-commerce, and strategy, Jeffrey brings years of experience helping brands launch, scale, and thrive in competitive markets. His career includes leadership roles at major global companies, giving him deep insight into supply chain, market entry, and building customer trust.
Passionate about health, performance, and innovation, Jeffrey founded Benchmark Performance Collective to bridge the gap between world-class products and the fast-growing markets of the UAE and GCC. His goal: to make it easier for people and brands to perform at their absolute best.
Arianna Espinosa
Arianna’s career spans technology, consulting, and entrepreneurship. She has founded two companies — a women’s underwear brand and a secondary marketplace for clothing — giving her firsthand experience in building products, creating brands, and connecting with customers.
A working mother of two, Arianna understands the value of products that truly make life easier, better, and more efficient. Today, alongside her consulting work, she drives the creative and strategic vision at Benchmark Performance Collective. Her mix of technical expertise, business insight, and entrepreneurial spirit ensures the brand not only delivers high-quality products but also creates meaningful connections with customers and partners.
How We Work
At Benchmark Performance Collective, our mission is to make entering the UAE and GCC market straightforward, efficient, and successful.
We begin every partnership by taking the time to truly understand your brand — its products, story, and target customers. This initial discovery and alignment phase ensures we share the same vision and agree on the most effective route to market. We discuss positioning, compliance requirements, and sales channels so there are no surprises, only a clear path forward.
From there, our process is simple but powerful:
Your product, in action.
Step 1. Commercial Relationship
We establish a clear partnership framework, aligning on responsibilities, commercial terms, and success metrics. This ensures full transparency and sets the foundation for a long-term, mutually beneficial relationship.
Step 2. Ship the Goods
We handle the operational side — from import logistics and customs clearance to regulatory compliance — ensuring your products arrive in the region ready for sale. Our expertise in sourcing, shipping, and navigating local regulations saves you time and reduces risk..
Step 3. Local Sales & Marketing
We take care of local sales and marketing.